Self-presentation

Creative Brief

 Here you can find a sample of Creative Brief of "ASAE & the Center for Association Leadership"

http://www.scribd.com/doc/6571078/Sample-Creative-Brief

Marketers Flock to Digital Media

“Brand marketers recognize that their messages need to be where their consumers are spending time," said by an Interactive Advertising Bureau president and CEO Randall Rothenberg. 

          On wednesday 30 Novembre 2011, an Internet Advertising Revenue Report has been released  the latest rates about the internet advertising revenue in US. The rate has raised for 22% than the last year. It is clear that advertising process become more digital than before. there are always reasons behind that change. First, consumers are spending more time with digital media, which means that the marketers and advertising agencies will focus more on it than other medium. Second, internet can be a good space to have many effective adds that  attack the consumers and audience in general effectively and precisely. Digital Media Marketing is a new weapon in the hands of the marketers.

http://www.adweek.com/news/advertising-branding/marketers-flock-digital-media-136784

Have We Become More Willing to Pay for Content?

 

          There is an interesting debate on the website of New York Times Journal about the changing of media conten from a free content to a paid content. Actually, you will find four main debaters on the topic, and each one has  specific reasons behind this transition of the media content. 

         After, I have read the arguments of the four debaters, I totally agree with the second debater named Dana Chinn. she argued that the content is paid by people who get first a device for it, which means these companies had targeted us to buy the different content from the beginning. For Instance, buying an IPad, we need to buy programs, applications, games, ebooks, movies... for our device in order to use it correctly and in a diversity way. I have found some strong reasoning in the other arguments of the rest of the debaters too, but the most one that I believe is the main reason behind this kind of transition is buying the devices that leasd us to think of having a paid content.

If you want to read more, this is a direct link to the debate:

http://www.nytimes.com/roomfordebate/2011/09/22/have-consumers-become-more-willing-to-pay-for-content

Why Advertising Is Failing On The Internet

              The professor Eric Clemons had posted an interesting article about the difficulties that the marketing is facing during the last decade especially the advertising step. as we have seen in the class, advertising is juste one step of the marketing process. he argues that the advertising is starting losing its  previlege of its consumers. actually, the writer states in his article that there are mainly three reasons behind this decline of advertising on the internet: "consumers do not trust advertising", "consumers do not want to view the advertising", and "consumers do not need the advertising".

             It is an interesting article because it demonstrate the real truth of what happeing now for the advertising. I do not think that i am using that much of internet advertising anymore because I feel that they interupt our life a lot and I exploit out attachment to the internet. Moreover, they don't know how to manage these ads in coherent way that may not disturb the consumers.

http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/

10 broadcast TV groups team with ConnecTV for second screen

Again another horizontal integration between 10 local broadacast TV groups with ConnecTV. The unity is to empower the delivering of the different news to their audience. the variety of news is necessary for the locals, so these groups can reach another level of audience that is faith to the ConnecTV. 

http://www.lostremote.com/2011/11/14/10-broadcast-tv-groups-team-with-connectv-for-second-screen/

Commercials, by Multiple Choice

YouTube is testing a format that offers a choice of ads for long-form videos.

         "User-generated content" we have seen this feature characterized most of media vehicles like newspapers, magazines, radio, television, internet... companies recognized that their viewrs and their audience in general dislike commercials that suddenly appear on the screen. Here 'Youtube' and 'Hulu' companies have lunched a new kind of advertising that can prompt more subscribers which is "offering online viewers the chance to choose which commercials they watch."

          As we know, the only target of the media is its audience, so companies will try the best to get more and more. Moreover, by giving the chance of choosing the ads by the audience is a good step toward increasing the number of subscribers and offering more freedom to the audience.

If you want to learn more about the topic, this is the direct link to the article:

http://www.nytimes.com/2011/10/30/business/on-hulu-and-youtube-commercials-by-multiple-choice.html?_r=1&ref=technology