Commercials, by Multiple Choice

YouTube is testing a format that offers a choice of ads for long-form videos.

         "User-generated content" we have seen this feature characterized most of media vehicles like newspapers, magazines, radio, television, internet... companies recognized that their viewrs and their audience in general dislike commercials that suddenly appear on the screen. Here 'Youtube' and 'Hulu' companies have lunched a new kind of advertising that can prompt more subscribers which is "offering online viewers the chance to choose which commercials they watch."

          As we know, the only target of the media is its audience, so companies will try the best to get more and more. Moreover, by giving the chance of choosing the ads by the audience is a good step toward increasing the number of subscribers and offering more freedom to the audience.

If you want to learn more about the topic, this is the direct link to the article:

http://www.nytimes.com/2011/10/30/business/on-hulu-and-youtube-commercials-by-multiple-choice.html?_r=1&ref=technology