“Brand marketers recognize that their messages need to be where their consumers are spending time," said by an Interactive Advertising Bureau president and CEO Randall Rothenberg.
On wednesday 30 Novembre 2011, an Internet Advertising Revenue Report has been released the latest rates about the internet advertising revenue in US. The rate has raised for 22% than the last year. It is clear that advertising process become more digital than before. there are always reasons behind that change. First, consumers are spending more time with digital media, which means that the marketers and advertising agencies will focus more on it than other medium. Second, internet can be a good space to have many effective adds that attack the consumers and audience in general effectively and precisely. Digital Media Marketing is a new weapon in the hands of the marketers.
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