The professor Eric Clemons had posted an interesting article about the difficulties that the marketing is facing during the last decade especially the advertising step. as we have seen in the class, advertising is juste one step of the marketing process. he argues that the advertising is starting losing its previlege of its consumers. actually, the writer states in his article that there are mainly three reasons behind this decline of advertising on the internet: "consumers do not trust advertising", "consumers do not want to view the advertising", and "consumers do not need the advertising".
It is an interesting article because it demonstrate the real truth of what happeing now for the advertising. I do not think that i am using that much of internet advertising anymore because I feel that they interupt our life a lot and I exploit out attachment to the internet. Moreover, they don't know how to manage these ads in coherent way that may not disturb the consumers.
http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/
